The estadao.com.br portal is the fourth most frequented portal in Brazil, among the platforms with journalistic content, being the 126th in the general rankings, according to Amazon Alexa’s Top 500 Ranking Brazil for July 2017. By this ranking, the portal had 76,609 unique users visits and 548.484 total visits during the month. The number is significantly lower than the leading news portals: the Globo portal had 8.7 million total accesses in August, while the UOL portal registered 6.3 million total visits.
Created in May, 2000 estadao.com.br unified in one single adress the content made available individually by the O Estado de S. Paulo, Jornal da Tarde (that stopped being published in 2012) and Agência Estado portals. Although the Financial Information Broadcast Service by Agência Estado keeps an independent website, it is accessible through estadao.com.br – which is also the case with the Território Eldorado Radio.
126 (Alexa Ranking)
free content / paywall
Media Companies / Groups
Grupo OESP (Estado)
Estadao.com.br belongs to Grupo OESP (Estado). The group is owned by the Mesquita family.
Group / Individual Owner
Grupo Estado – Ruy Mesquita - he was president of Grupo Estado. He is brother of Júlio de Mesquita Neto.
Sede São Paulo - SP - Avenida Eng. Caetano Álvares, 55 Limão - São Paulo - São Paulo - CEP: 02598-900 - (11) 3856.2750 – www.estadao.com.br .
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)