In order to select the 17 printed media outlets that compose the research, we used circulation data audited by IVC – Instituto Verificador de Comunicação, throughout the year of 2016. There is a bigger number of printed outlets than of other media in MOM-Brasil because the audience share by outlet is lower, with regional newspapers of major importance standing out. Among the outlets listed by IVC, we considered daily newspapers of paid circulation and national range, newspapers that direct debate nationally and regional newspapers of large circulation. Besides that, we considered printed current affairs weekly magazine. Many of these outlets are owned by the same conglomerates. One of the significant trends is the growth of tabloids among those newspapers of higher circulation.