Valor Econômico is a newspaper created in a joint-venture formed in 2000 by the Folha and Globo groups - a partnership that was undone in 2016, when the Marinho family (of Grupo Globo) bought the Frias family shares.
The then columnist of Folha de S. Paulo Celso Pinto defined the initial 160 staff of journalists and the guidelines of the newspaper that claims to be “the best and most qualified content of economical journalism in the country”. He left the news staff in 2003 due to health complications. Vera Brandimarte, who already worked in the newspaper since its foundation as associate director, took over the position.
Valor Econômico quickly became leader in the print segment on economy, finances and business. The daily newspaper however still has a small market penetration. Valor has an average circulation of 60,389 copies. The major revenue model for Valor is the publication of the balance sheets of different companies in their print newspapers.
Paid content (standard)
Media Companies / Groups
Valor Econômico belongs to Grupo Globo, which is owned by the Marinho family.
Group / Individual Owner
Grupo Folha and Grupo Globo
Frederic Zoghaib Kachar
Vera Brandimarte (editorial Director) and Heloísa Magalhães (editorial Director in Rio).
Other Important People
When it was founded, the Board of Directors: Flávio Pestana (president), Celso Pinto, Carlos Eduardo Lins da Silva and Vera Brandimarte. The Editorial Board included Antonio Manuel Teixeira Mendes, Celso Pinto, Flávio Pestana, João Roberto Marinho, Luiz Frias, Luiz Eduardo Vasconcellos, Merval Pereira and Otavio Frias Filho.
Sede São Paulo - Avenida Francisco Matarazzo, 1500 - : Ed. New York, 1º, 2º, 3º, 8º - Água Branca - São Paulo - SP - CEP: 05001-100 - Telefone: (11) 3767.1012 - www.valor.com.br .
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)