The R7 portal was founded during Alexandre Raposo’s tenure as president of Record TV Network (2005-2013). His run was marked by a bigger investment of the Record Group in dramaturgy (see RecordTV), sports and journalism. Besides inaugurating the News Portal, Raposo created RecNov, Record’s dramaturgy entity Complexo de Dramaturgia da Record based in Rio de Janeiro, and the free TV informative channel RecordNews.
The portal gathers content that is being produced by different Record Group outlets, such as RecordTV and RecordNews, as well as content developed by affiliated companies from different Brazilian States, following the same strategy employed by one of its biggest competitors, Globo Group’s G1/Globo.com portal. The regional pages are: Bahia, Distrito Federal, Minas Gerais, Rio de Janeiro and São Paulo. Besides that, R7 brings links to the regional portals owned by the Record Group - the Correio do Povo newspaper and RecordTV RS – and to portals belonging to affiliated communication groups: A8 Sergipe, owned by Atalaia Communication Group; TNH1, owned by Pajuçara Communication System; and Folha Vitória, owned by Buaiz Group.
In the beginning of its implementation, Raposo used a series of strategies to increase ratings: the integration of content (and of publicity sales) of the Group’s different platforms, stimulation of audience participation with the inclusion of promotions associated to TV shows and online reality shows (such as The Apprentice Online, hosted by the current mayor of São Paulo, PSDB’s João Dória), the offering of free e-mail service and the coverage of big events, such as the carnival, the Pan-American Games (2007, 2011, 2015 and 2019) and the Olympics (2012 and 2016). In 2010, R7 broadcasted a live football match on its platform: Palmeiras versus Boca Juniors.
The portal also gathers a team of columnists and bloggers, notably Heródoto Barbeiro, a journalist and historian, former host of one of the most successful shows on Brazilian Educational TV, Roda Viva (TV Cultura) and also the anchor for Record News; Silvio Lancellottti a journalist and architect that writes a column on sports, gastronomy and other themes and that worked for Veja and IstoÉ magazines under Mino Carta’s direction in the latter, for Folha de S. Paulo and Estadão newspapers, for Band, Record and ESPN TVs; and last the investigative reporters Percival de Souza and Renato Lombardi, that write the blog Arquivo Vivo, are RecordTV’s security commentators; the sports journalist Cosme Rimoli; and the culture journalist and editor André Forastieri.
136 (Alexa Ranking)
Media Companies / Groups
The Portal R7 belongs to Grupo Record. The group is owned by Edir Macedo and Ester Bezerra.
Group / Individual Owner
Edir Macedo – main owner of Grupo Record and leading bishop of the Universal Church of the Kingdom of God.
André Forastieri (Executive Director) and Antonio Guerreiro (General Director)
Domingos Fraga, Luiz Pimentel, Edna Dantas, Gustavo Heidrich, Paula Morales, Odair Braz Jr., Celso Fonseca, Beatriz Cioffi
Sede São Paulo - SP - Alameda Ministro Rocha Azevedo, 395 Cerqueira César - São Paulo - São Paulo - CEP: 01410-001 - (11) 3300.7676 - www.r7.com .
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