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Daqui

Daqui is a popular newspaper from Goiânia, printed in tabloid format and sold for less than R$ 0.75 in supermarkets, newsstands, bus terminals and in strategic points of the city, with special penetration within middle class audiences with per capita income between R$ 291 and R$ 1064 per month. It focuses on local subjects, with highlights on sports, police and neighborhoods news, besides information on the celebrity world. It was created in 2007, since 2013 it it also published in Palmas, capital of the Tocantins state. In 2016, its circulation was of 91.1 thousand daily copies. With the tenth biggest circulation in the country, it dominates 44.19% of the middle-western market.

It is part of a bundle of printed newspapers by the Jaime Câmara Group, just like the Jornal Popular (that publishes more national news), and that holds 10.43% of the market. Together, they amount to 54.62% of the middle-western market. It invests in interactivity with the reader and in promotions with free gifts distribution. Its digital platform includes the Daqui Radio, the social network Daqwitter and the Daqui passport, strategies to encourage the interactivity with the readers.

Key facts

Audience Share

2.72% (IVC)

Ownership Type

private

Geographic Coverage

Regional supra-state media

Content Type

Paid content (tabloid)

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Grupo Jaime Câmara

Ownership

Ownership Structure

Daqui belongs to Grupo Jaime Câmara. The group is owned by the Câmara family.

Group / Individual Owner

Media Companies / Groups
Facts

General Information

Founding Year

2007

Founder

Grupo Jaime Câmara

Editor-In-Chief

Luciano Martins

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

Sources

https://daqui.opopular.com.br/expediente

http://Daqui. Expediente. Acessado em October 2017.

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